Which sites shape the answers
Every answer lists the sites it drew on. Simulated citations in this demo are domain-level only: they show which kinds of site shape an answer, not specific articles.
Where Nike is missing
Sites cited in answers that name competitors but not Nike, among questions that don’t name Nike.
- reddit.com · Community: 72 of its 136 citations are in answers that leave Nike out
- zappos.com · Retailer: 34 of its 52 citations are in answers that leave Nike out
- nytimes.com · Editorial: 33 of its 50 citations are in answers that leave Nike out
- healthline.com · Editorial: 33 of its 45 citations are in answers that leave Nike out
- runnersworld.com · Editorial: 28 of its 56 citations are in answers that leave Nike out
- runrepeat.com · Review: 26 of its 61 citations are in answers that leave Nike out
Citation profile
When Nike is named, one of its own sites is cited in 38% of answers (range 32–44%).
31%16%14%12%12%
Editorial 31% Review 16% Community 14% Competitor site 12% Retailer 12% Social video 7% Your site 7% Reference 1%
| Site | Type | Cited | With Nike | Without Nike | Competitors only |
|---|---|---|---|---|---|
| reddit.com | Community | 136 | 64 | 72 | 72 |
| youtube.com | Social video | 77 | 54 | 23 | 23 |
| runrepeat.com | Review | 61 | 35 | 26 | 26 |
| runnersworld.com | Editorial | 56 | 28 | 28 | 28 |
| zappos.com | Retailer | 52 | 18 | 34 | 34 |
| nytimes.com | Editorial | 50 | 17 | 33 | 33 |
| adidas.com | Competitor site | 45 | 20 | 25 | 25 |
| amazon.com | Retailer | 45 | 20 | 25 | 25 |
| healthline.com | Editorial | 45 | 12 | 33 | 33 |
| footlocker.com | Retailer | 42 | 27 | 15 | 15 |
| parents.com | Editorial | 39 | 18 | 21 | 21 |
| nike.com | Your site | 37 | 37 | 0 | 0 |
| weartesters.com | Review | 33 | 23 | 10 | 10 |
| garagegymreviews.com | Review | 32 | 23 | 9 | 9 |
| menshealth.com | Editorial | 30 | 21 | 9 | 9 |
| goodonyou.eco | Review | 30 | 12 | 18 | 18 |
| about.nike.com | Your site | 29 | 29 | 0 | 0 |
| complex.com | Editorial | 27 | 19 | 8 | 8 |
| newbalance.com | Competitor site | 26 | 13 | 13 | 13 |
| gq.com | Editorial | 25 | 15 | 10 | 10 |
| theguardian.com | Editorial | 24 | 11 | 13 | 13 |
| businessoffashion.com | Editorial | 23 | 11 | 12 | 12 |
| puma.com | Competitor site | 19 | 13 | 6 | 6 |
| hoka.com | Competitor site | 18 | 6 | 12 | 12 |
| believeintherun.com | Review | 14 | 9 | 5 | 5 |
| dickssportinggoods.com | Retailer | 14 | 12 | 2 | 2 |
| asics.com | Competitor site | 11 | 5 | 6 | 6 |
| hypebeast.com | Editorial | 11 | 7 | 4 | 4 |
| brooksrunning.com | Competitor site | 10 | 3 | 7 | 7 |
| espn.com | Editorial | 7 | 5 | 2 | 2 |
| on.com | Competitor site | 5 | 1 | 4 | 4 |
| wikipedia.org | Reference | 4 | 4 | 0 | 0 |