Nike: AI answer visibility readout, Sep 28, 2026
Nike appears in 51% of AI answers to questions that don’t name it (range 46–57%, 330 sampled answers to 66 questions).
When they do, 54% frame it favourably and 14% unfavourably.
Runs: Jul 30, 2026: 45% (40–51%); Aug 29, 2026: 49% (43–54%); Sep 28, 2026: 51% (46–57%).
What Nike wants to be known for (illustrative aims)
- The innovator in running: linked in 45% of answers naming Nike, contradicted in 3%
- A style icon: linked in 17% of answers naming Nike, contradicted in 1%
- Comfortable all day: linked in 31% of answers naming Nike, contradicted in 2%
- A sustainable choice: linked in 12% of answers naming Nike, contradicted in 19%
- Worth the price: linked in 6% of answers naming Nike, contradicted in 30%
Act first (illustrative priorities)
- “What are the most comfortable shoes for standing all day?”: Nike named in only 1 of 5 answers
- “Best walking shoes for travel”: Nike named in only 1 of 5 answers
- “Most comfortable sneakers for flat feet”: Nike named in only 1 of 5 answers
Share of voice
- Adidas20%
- Nike19%
- New Balance10%
- Puma8%
- HOKA8%
Sites that shape answers without Nike
- reddit.com: 72 of 136 citations
- zappos.com: 34 of 52 citations
- nytimes.com: 33 of 50 citations
Top suggestions
- Nike is rarely named in walking & all-day comfort answers. Content. Nike appears in 13% of unprompted walking & all-day comfort answers (range 6–26%), while HOKA appears in 84%. Publish answer-shaped content for these questions on your own site and earn coverage on the sites these answers cite.
- Walking & all-day comfort visibility fell in the latest run. Content. Unprompted mention rate went from 49% (35–63%) to 13% (6–26%). The ranges do not overlap, so this is more than sampling noise. Check which competitors replaced Nike in these answers.
- Answers about price & value lean unfavourable to Nike. PR & earned media. Of 22 answers that name Nike here, 68% frame it unfavourably (range 47–84%) and 5% favourably. Open the answers to see which framings drive it, then answer them where they are cited.
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Content origin
- Answers: simulated answer, hand-written for this demo, attributed to the simulated assistant. No AI model was called.
- Coding and suggestions: Sablebourne visibility rules v2.0. Rules agree with hand labels on 57 of 57 sentences.
- Citations are domain-level simulated citations. Facts come from the sourced table on the method page.
- Not affiliated with or endorsed by Nike, Inc. Illustrative demo using simulated answers.