Brand Visibility TrackerSablebourne

How this demo works

Every answer in this demo is a hand-written simulation of what an AI assistant might say. Coding, measures and suggestions come from Sablebourne's published rules. No AI model is called.

Each question is asked five times per run, because real assistants answer differently each time. Every rate is shown with its range.

Rules: Sablebourne visibility rules v2.0. Suggestions change nothing until a named person accepts them.

What to do next

8 suggestions from Sablebourne visibility rules v2.0, each tied to the questions behind it. Nothing changes until a named person accepts, parks or dismisses a suggestion. Decisions are saved in this browser.

By team: Content 3, PR & earned media 5

  1. Nike is rarely named in walking & all-day comfort answers

    High priority · Content

    Nike appears in 13% of unprompted walking & all-day comfort answers (range 6⁠–⁠26%), while HOKA appears in 84%. Publish answer-shaped content for these questions on your own site and earn coverage on the sites these answers cite.

    Nike mention rate: 13%HOKA mention rate: 84%
    Evidence:“HOKA vs Skechers for walking”“is new balance good for nurses”“Brooks or HOKA for plantar fasciitis?”“What are the most comfortable shoes for standing all day?”“Best walking shoes for travel”“shoes for walking 10k steps a day”and 3 more

  2. Walking & all-day comfort visibility fell in the latest run

    High priority · Content

    Unprompted mention rate went from 49% (35⁠–⁠63%) to 13% (6⁠–⁠26%). The ranges do not overlap, so this is more than sampling noise. Check which competitors replaced Nike in these answers.

    Previous run: 49%Latest run: 13%
    Evidence:“HOKA vs Skechers for walking”“is new balance good for nurses”“Brooks or HOKA for plantar fasciitis?”“What are the most comfortable shoes for standing all day?”“Best walking shoes for travel”“Most comfortable sneakers for flat feet”and 2 more

  3. Answers about price & value lean unfavourable to Nike

    High priority · PR & earned media

    Of 22 answers that name Nike here, 68% frame it unfavourably (range 47⁠–⁠84%) and 5% favourably. Open the answers to see which framings drive it, then answer them where they are cited.

    Unfavourable: 68%Favourable: 5%
    Evidence:“Is Nike worth the price?”“why are nikes so expensive now”“puma vs adidas which is cheaper”“What are the best budget running shoes?”“Are expensive running shoes worth it?”“how much should i spend on running shoes”and 1 more

  4. Answers about sustainability & ethics lean unfavourable to Nike

    High priority · PR & earned media

    Of 26 answers that name Nike here, 54% frame it unfavourably (range 35⁠–⁠71%) and 15% favourably. Open the answers to see which framings drive it, then answer them where they are cited.

    Unfavourable: 54%Favourable: 15%
    Evidence:“Is Nike a sustainable brand?”“are nike shoes ethically made”“How do shoe brands rate on labor practices?”“Which sportswear brands are greenwashing?”

  5. Answers about walking & all-day comfort lean unfavourable to Nike

    High priority · PR & earned media

    Of 11 answers that name Nike here, 45% frame it unfavourably (range 21⁠–⁠72%) and 18% favourably. Open the answers to see which framings drive it, then answer them where they are cited.

    Unfavourable: 45%Favourable: 18%
    Evidence:“Are Nike shoes good for walking all day?”“HOKA vs Skechers for walking”“shoes for walking 10k steps a day”

  6. Answers keep describing Nike as “expensive”

    High priority · PR & earned media

    The expensive framing was coded 57 times across 28 questions in the latest run. Answers repeat what they find cited, so address it where it is cited, with specific, checkable evidence.

    Times coded: 57Questions: 28
    Evidence:“is nike still good for running or is it all hype now”“Brooks or Saucony for a first half marathon?”“What running shoe should I buy as a beginner?”“is nike any good for crossfit”“good shoes for treadmill and weights in one”“are nike sneakers still cool”and 22 more

  7. Allbirds is named more often than Nike in sustainability & ethics

    Worth doing · Content

    Allbirds holds 29% of brand appearances here against 16% for Nike. Comparison content that answers these questions directly is the usual fix.

    Allbirds share of voice: 29%Nike share of voice: 16%
    Evidence:“Allbirds vs Veja sustainability”“is adidas more eco friendly than other big brands”“What are the most sustainable sneaker brands?”“Which running shoes are made from recycled materials?”“ethical sneakers that dont cost a fortune”“How do shoe brands rate on labor practices?”and 2 more

  8. reddit.com, zappos.com, nytimes.com shape answers that leave Nike out

    Worth doing · PR & earned media

    These sites are cited in answers where competitors appear and Nike does not. Coverage, reviews or listings there are the most direct way into those answers.

    reddit.com: 72 of 136 citationszappos.com: 34 of 52 citationsnytimes.com: 33 of 50 citations

Decision record