Brand Visibility TrackerSablebourne

How this demo works

Every answer in this demo is a hand-written simulation of what an AI assistant might say. Coding, measures and suggestions come from Sablebourne's published rules. No AI model is called.

Each question is asked five times per run, because real assistants answer differently each time. Every rate is shown with its range.

Rules: Sablebourne visibility rules v2.0. Suggestions change nothing until a named person accepts them.

Nike appears in 51% of AI answers to questions that don’t name it.

When they do, 54% frame it favourably and 14% unfavourably.

Mention range 46⁠–⁠57%; favourable range 46⁠–⁠61%. From 330 sampled answers to 66 questions. Latest run Sep 28, 2026 · simulated assistant · United States. The latest change sits within the range, so it may be sampling noise.

Jul 30, 202645%
Aug 29, 202649%
Sep 28, 202651%
Expected visibility
0.35mention rate × prominence
Net sentiment
+40 pointsfavourable minus unfavourable
Share of voice
19%2nd of 14 brands named
Named first
15%of all answers
In the picks when named
90%range 84⁠–⁠94%
Own site cited when named
39%range 32⁠–⁠47%

Running

Nike named in 65% · range 50⁠–⁠78% · framed favourably in 50%, unfavourably in 8%Within range

Gym & training

Nike named in 80% · range 65⁠–⁠90% · framed favourably in 75%, unfavourably in 3%Rose beyond range

Everyday sneakers

Nike named in 65% · range 50⁠–⁠78% · framed favourably in 69%, unfavourably in 4%Within range

Basketball

Nike named in 70% · range 55⁠–⁠82% · framed favourably in 79%, unfavourably in 7%Within range

Price & value

Nike named in 30% · range 18⁠–⁠45% · framed favourably in 8%, unfavourably in 58%Within range

Sustainability & ethics

Nike named in 40% · range 26⁠–⁠55% · framed favourably in 19%, unfavourably in 38%Within range

Kids

Nike named in 51% · range 37⁠–⁠65% · framed favourably in 39%, unfavourably in 13%Within range

Walking & all-day comfort

Nike named in 13% · range 6⁠–⁠26% · framed favourably in 17%, unfavourably in 33%Fell beyond range

Act first

Priority questions where Nike is missing, framed badly or not recommended. Priorities are illustrative in this demo.

  1. “What are the most comfortable shoes for standing all day?”Nike named in only 1 of 5 answers
  2. “Best walking shoes for travel”Nike named in only 1 of 5 answers
  3. “Most comfortable sneakers for flat feet”Nike named in only 1 of 5 answers
  4. “Are expensive running shoes worth it?”Nike named in only 1 of 5 answers
  5. “What are the best budget running shoes?”Named in 4 of 5, but 1 frames Nike unfavourably
  6. “What are the most sustainable sneaker brands?”Named in 2 of 5, but never in the picks

What Nike wants to be known for

Share of answers naming Nike that link it to each aim or contradict it. Illustrative aims; a live workspace uses the client’s.

  • The innovator in running45% linked · 3% contradictedWithin range
  • A style icon17% linked · 1% contradictedWithin range
  • Comfortable all day31% linked · 2% contradictedWithin range
  • A sustainable choice12% linked · 19% contradictedWithin range
  • Worth the price6% linked · 30% contradictedWithin range